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From each glorious morning sunrise to the iridescence of the sunset, Jamaica presents a magnificent kaleidoscope of color and beauty that has made the island the most precious jewel in the Caribbean. It is a land of warm and welcoming people, inspiring scenery and so many unique and engaging ways to experience it visitors want to come back again and again. Jamaica has coves for parasailing, roads for jogging, duty-free shops for treasure hunting and a place called Boston Beach for surfing. Plus, the bluest-ever waters for swimming, snorkeling, skiing and wind-surfing.